I—Dream
- Warm Milk
- Saddle Leather
- Frankincense
A Modern Fragrance House
Conceptual Fragrances. Inspired by horses.
Eight portraits in scent, each inspired by a real horse. Composed by the world's great perfumers.
As seen in
The Maison
Etto [et·oh] is born from Ethics and Motto — and stands for Each to their own.
We don't impose meaning. We offer a sensorial framework — a series of olfactive portraits — through which you are invited to explore your own truths.
The Collection
Portraits in scent
Gender-inclusive, raw and personal — worn, not just smelled. Three to begin with; eight in all.
Durban Jane
- Sandalwood
- Orris
- Ambrette
Noisette
- Orris
- Lavender
- Ambrette
The Muses
Eight horses. Eight portraits.
Every fragrance begins with a horse — a temperament, a place, an unspoken language. Meet them.
I.1
Rotano
Certain, opulent, unshakable
StallionSuedeCedarwood
I.2
Karat EG
Nostalgic, hopeful, budding
RoseEarthPatchouli
I.3
Durban Jane
Warm, playful, rooted
SandalwoodOrrisAmbrette
I.4
Macanudo
Exuberant, grounded, sunlit
Cut GrassHayVetiver
I.5
Canaan
Mesmerizing, passionate, free
TuberoseOudWoods
I.6
Noisette
Quiet, confident, unwavering
OrrisLavenderAmbrette
I.7
Verdades
Resilient, bold, unwavering
Orange FlowerNeroliAmber
I.8
I—Dream
Ethereal, gentle, infinite
VanillaWarm MilkLeather
I.9
Pinehurst
Bold, becoming, rediscovery
RambutanBlood OrangePine
The Discovery Ritual
All eight, for $98.
The Discovery Set brings all eight fragrances home for $98 — and carries a $50 credit toward the bottle you choose. Not a sample. A beginning.
The Scent Finder
Let the horses find you.
Three questions. No wrong answers. A single portrait in scent, chosen for the way you want to feel.
The Candles
The muses, at home
Six portraits poured in plant-and-mineral wax — a 70-hour burn on hand-selected cotton wicks.
Rotano
- Stallion Accord
- Suede
- Cedarwood
Karat EG
- Turkish Rose
- Fresh Earth
- Amber
Durban Jane
- Sandalwood
- Orris
- Ambrette
Notes from the Maison
The Journal
Artists, writers, perfumers — and the invisible language between them.
The LibraryFragrance Fundamentals
The olfactive experience is one that continues to confound people of all professions. It was there from the beginning and continues to evolve as we do. From birth...
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PortraitsThe Year of The Horses — A Memoir by Courtney Maum
The Year of The Horses, a memoir by Courtney Maum, was hailed by The Today Show as their top read for mental health awareness month. Seeking solace, Maum...
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PerfumersCarlos Benaïm Perfumer Spotlight
Carlos Benaïm is one of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers as a hobby, Carlos’ earliest childhood recollections are...
Read more“May these scents become meaningful metaphors in your own story.”Brianna Lipovsky — Founder, Maison d'Etto