MODERN LUXURY SCENTS
TO INSPIRE CONNECTION
Maison d’Etto is a luxury brand of artisanal fragrances, created to inspire moments of connection, refection, well being — nurturing the human spirit one moment at a time (01). Gender-neutral creations developed with the intention of being noticed and designed for an undeniable connection, offer a new modern take on luxury fragrance.
We focus on five key aspects of connection — the sacred pillars that help us to achieve a sense of balance and wholeness. These include: connection to self, connection to others, connection to nature, connection to the world, and finally, connection to finding ones' purpose.
We draw inspiration from art, architecture and design as well as our unique interpretation of the contemporary equestrian lifestyle.
What does Etto mean? Etto is a combination of Ethics + Motto, created by writer, novelist and female polo player Courtney Maum. It represents the core truths and beliefs you carry with you despite where you are or what you are going through in life.
It also stands for "Each To Their Own". It is a brand that refuses to dictate values and beliefs to its wearer but rather empowers them to explore what Etto uniquely means to them.
Maison d'Etto is a study in collaboration. Working with award-winning graphic artists, perfumers, artisans, photographers, designers and engineers. Every aspect of Maison d'Etto is brought to life with love and passion.
Author & Naming