Meaningful engagement is of the utmost importance to Maison d’Etto founder Brianna Lipovsky; the brand’s true purpose is to create a way to impact the world. While studying to be a doctor, Lipovsky changed course after finding a different path to promote good health and healing. With Mental Health Awareness month underway during this particularly uncertain moment in time, the purpose and necessity of Maison d’Etto’s mission statement has never been more apparent — to help humankind.
No person has been immune from the immense challenges 2020 has posed: recent days have seen our collective strength, faith, communities, health, and mental well-being tested like never before. Out of necessity and an unparalleled willingness to help, the medical professionals on the frontlines have become the champions of humanity’s shared present and future.
We can only begin to imagine the mental and physical strain that is being put on these courageous individuals as they spend countless hours navigating health risks and saving lives. As much as we may agonize over being locked down, our hearts ache for those who do not have the luxury of staying safely at home. During this time of duress, it’s inspiring to see the gestures everyday people have made to express support for medical workers. If there’s any positive aspect to this tragic situation, it’s the solidarity and togetherness many communities have reached for in previously unimaginable ways.
Many of us find ourselves turning to video calls to stay connected in the midst of social distancing. Sometimes the conversations can be light and uplifting, and other times they reveal the intense strain we are all facing in different ways. A particular Zoom call between Lipovsky and her friends from her time as a pre-med student led to the birth of this project, Our Love Letter To You. It’s one thing to watch the news and be in awe of medical professionals’ extraordinary efforts, but it’s another entirely to hear firsthand accounts from friends who are on the frontlines day after day. Doctors, medics, nurses and techs are facing exhaustion that can’t be eased with sleep — sleep that in any case is wrought with anxiety and nightmares. What can the rest of us do but show our support and share messages of love and encouragement? It’s impossible to gauge the impact any kind gesture, big or small, might have — all we can do is reach out and try.