2026: THE YEAR OF THE HORSE
The Language of the Unspoken.
Fragrance is the invisible bridge between who we are and who we are becoming.
There is a red thread that runs through the dust of the arena, the damp morning air, and the silence of the stable. It is the pulse of the horse—a life force that mirrors our own.
I have always found that horses bring a profound understanding to our lives without the need for words. They do not speak, yet they tell us everything. They are the ultimate mirrors; they see us before we see ourselves, reflecting our energy back to us with startling clarity.
At Maison d’Etto, this connection is my source. I do not paint with colors; I paint memories and lived experiences with these animals into our fragrances. We do not simply compose scents; we transcribe moments of profound connection into olfactive storytelling.
As we enter the Year of the Horse, we are returning to this source.
A MAP OF INNER LANDSCAPES
THE ARCHETYPES OF THE SPIRIT
EIGHT MUSES. EIGHT INTENTIONS. WHICH REFLECTION IS YOURS?
To choose a fragrance is to choose an intention. In the stillness before a single note is composed, there is a frequency—an energy held by our muses. These spirits do not demand our attention; they simply wait for us to recognize ourselves in them.We invite you to look past the scent profiles and listen to the metaphors. Forget the notes. Close your eyes and see which olfactive narrative leads you home.
ROTANO
The Sovereign Pivot
A certain, bold inner power. The weight of the moment that changes everything—the grace found in the turn.
KARAT EG
The Emergent Soul
A tribute to rebirth and renewal. The addictive first breath of a new chapter and the light of a fresh horizon.
DURBAN JANE
The Sacred Connection
Born from an unspoken soul-dialogue to capture the profound peace of being truly seen. The architecture of a shared heart.
MACANUDO
The Grounded Grace
A study of tenderness. This essence acts as an anchor, allowing one to root deeply so they may reach higher.
CANAAN
The Magnetic Pulse
A hypnotic momentum toward passion and freedom. The scent of a drive that refuses to stay still.
NOISETTE
The Internal Horizon
An invitation to turn inward. A peaceful, inquisitive space where silence speaks the loudest.
VERDADES
The Unwavering Bloom
A bold challenge to the expected. The strength found in staying steady, resilient, and graceful against the wind.
I—Dream
The Luminous Echo
A vessel for beauty found within loss. The sweetness of a memory that transforms into a lingering hope.
ETTO | EACH TO THEIR OWN
There is no singular way to inhabit these scents. At the heart of Maison d’Etto is Etto—the belief that your experience is your own, a unique imprint born from your own lived moments.
There is no right or wrong; there is only resonance. We encourage you to explore, and then to return. Our perspectives shift with each passing day, month, and year. You may be surprised by what resonates when the light, the perspective, or the seasons change.
Let your intuition be your guide, and allow your preference to evolve as you do.
Which fragrance is calling to you? What intention do you wish to welcome into your life this year, and what are you ready to leave behind?
Step toward the mirror. Find your resonance.
Photography Credit: Photography by Su Müstecaplıoğlu, Captured in Oman.