Maison d’ Etto explores these moments of connection with the debut of scarves. At first glance, a scarf may not seem like a natural extension of a fragrance brand, but perhaps that is because you have been wearing them wrong. Award-winning French-Armenian perfumer Francis Kurkdjian warns that “perfume doesn’t last long on dry skin,” especially during warmer days, and instead offers the alternative of misting hair, clothes or scarves with fragrance as the molecules “move with the air, diffusing the scent,” thus leaving a longer lasting impression.
One of my most treasured possessions is a collection of my grandfather’s handkerchiefs and pocket squares. To this day, I delicately inhale them, hoping for the lingering scent of fresh laundry mixed with his musky cologne to take me back to idyllic days spent on the golf course under the warm California sunshine… I can’t help but smile when the striking, spicy aroma of Shalimar envelopes me along with the large, silk scarf borrowed from my mother… and finally, the faint scent of Terre d'Hermès still lingers on my first Carré Cavalcadour purchased ages ago by a boyfriend while skipping past the Avenue George V boutique on a summer Sunday afternoon. Time stands still, and for a brief moment, I am carried back to specific instances in the corners of my mind, which elicit the emotions associated with them.
Today, more than ever, we mourn the loss of days gone by, loved ones lost, and human connection. Perhaps the greatest smell is actually not a smell at all, or at least not one we can define by tangible terms, it is instead the unspoken and invisible language of the ones we love and the feeling of home wherever we find ourselves in the world.
To quote another literary legend, “You must know that there is nothing higher and stronger and more wholesome and good for life in the future than some good memory, especially a memory of childhood, of home… and if one has only one good memory left in one's heart, even that may sometime be the means of saving us.” We cannot bottle happiness or turn back time, but for a brief moment, we can be transported home, an idea or place that means many things to many people. For Dostoyevsky, and even for me, it means love…