About

MODERN LUXURY SCENTS
TO INSPIRE CONNECTION
Maison d’Etto is a luxury brand of artisanal fragrances, created to inspire moments of connection, refection, well being — nurturing the human spirit one moment at a time. Gender-neutral creations developed with the intention of being noticed and designed for an undeniable connection, offer a new modern take on luxury fragrance.
We focus on five key aspects of connection — the sacred pillars that help us to achieve a sense of balance and wholeness. These include: connection to self, connection to others, connection to nature, connection to the world, and finally, connection to finding ones' purpose.
We draw inspiration from art, architecture and design as well as our unique interpretation of the contemporary equestrian lifestyle.
What does ETTO mean? The word ETTO is a combination of Ethics + Motto, ETTO represents the core truths and beliefs you carry with you despite where you are or what you are going through in life.
ETTO also stands for "Each To Their Own." We are a brand that refuses to dictate values and beliefs to the wearer, but rather empowers them to explore what Etto uniquely means to them.
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People
People
Maison d'Etto is a study in collaboration. Working with award-winning graphic artists, perfumers, artisans, photographers, designers and engineers. Every aspect of Maison d'Etto is brought to life with love and passion.
Brianna Lipovsky
Founder

Carlos Benaïm
Perfumer
Celine Barel
Perfumer
Mackenzie Reilly
Perfumer
Pascal Gaurin
Perfumer
Lotta Nieminen
Creative Director
Courtney Maum
Author & Naming