Modern luxury scents to inspire connection.
Maison d'Etto is a luxury fragrance house rooted in authenticity, intentionality, and the equestrian spirit.
Born from Ethics and Motto.
Etto [et·oh] is a quiet echo of the beliefs we carry with us, constant and unshakable, no matter where we stand in life. It also gestures toward the phrase Each To Their Own — a reverence for individuality, self-expression, and the freedom to feel deeply and define beauty on one's own terms.
We offer a sensorial framework — a series of olfactive portraits — through which you are invited to explore your own truths.
A return to self, and a space for memory, movement, and discovery. Scents not just worn, but lived.
Authentic, gender-inclusive, and modern — honoring individuality and championing sustainability, story, and soul.
Brianna Lipovsky
“My first scent memory is riding a lawn mower with my father — freshly cut grass, gasoline, and the sharp metallic note of the blades. At five, I rode my first horse, and my life was irrevocably changed.”
A former agency executive and brand builder with a fierce passion for the equestrian world, Brianna began Maison d'Etto to merge her two great loves: horses and scent. When she is not launching the maison, she can be found climbing her way toward the Grand Prix level of dressage — a discipline she describes as living, breathing art.
A study in collaboration
Working with award-winning graphic artists, perfumers, artisans, photographers, designers and engineers — every aspect of Maison d'Etto is brought to life with love and passion.
Carlos Benaïm
“The art of perfume is in the olfactory image — the lingering impression left in the air after its wearer has left the room.”
One of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers, Carlos' earliest recollections are the smells of Tangiers. Composing in four dimensions, he is an architect of the conceptual.
Celine Barel
“My fragrances are an invitation to the voyage — enter through the looking glass.”
Celine grew up surrounded by the heady aromas of Southern France. Morocco taught her adventure and exoticism; these influences led her to find beauty in harmonious imperfection, and the world of dreams and stories.
Mackenzie Reilly
“To sculpt memories out of tiny, invisible, volatile molecules is the most powerful thing I have ever realized.”
Born and raised in New York, bewitched at five by her mother's Shalimar. Mackenzie experiments in lab and field to develop raw, virginal ideas impervious to market trends.
Pascal Gaurin
“Anything that expresses extreme contrast — that's what inspires me most.”
Great-grandson of a bronze sculptor, Pascal is drawn to dense essences — resins and deep woods. It only takes a bale of hay, an uncultivated field or a stable to bring a smile to his lips.
Julien Rasquinet
“My creations can be very figurative or very abstract, but they will always have the ambition to touch.”
Pierre Bourdon's last student, discovered by Frédéric Malle. His experience with Tunisian neroli and orange blossom made him the perfect nose for Verdades.
Rodrigo Flores-Roux
“A fragrance should linger like poetry between memories.”
The nose behind I—Dream — a neo-gourmand suspended in a cloudlike, ethereal dream state, distilling the brilliance of connection and the stillness of remembrance.
Lotta Nieminen
Graphic design, art direction and illustration studio creating holistic visual solutions — nominated for Forbes 30 Under 30 and the Art Directors Club Young Guns award. The visual language of the maison is hers.
Courtney Maum
Avid horsewoman, polo player and accomplished novelist — author of The Year of the Horses. The names of the house carry her hand.
In their words
“The season's most original oud perfumes.”T: NYT Style Magazine
“Horses smell like magic.”Highsnobiety
“New brand to know: Maison d'Etto.”Forbes
“Rotano, named a 'Scent of Wonder.'”The Oprah Magazine
“Rich, complex, and animalistic fragrances.”Cultured Magazine
“Spotlight on Maison d'Etto.”Harper's Bazaar
“The 10 best fragrances to wear this summer.”Town & Country
“Winter's best fragrances are perfect for gifting.”Vogue
“Where scents are not just worn, but lived.”Maison d'Etto