PortraitsThe Year of The Horses — A Memoir by Courtney Maum
The Year of The Horses, a memoir by Courtney Maum, was hailed by The Today Show as their top read for mental health awareness month. Seeking solace, Maum...
Read moreNotes from the Maison
The Journal
Perfumers, riders, muses, and the invisible languages between us. Essays worth returning for — never filler.
Portraits
PortraitsRider Spotlight Kareem Rosser
What starts as an accidental discovery turns into a love for horseback riding that leads the Rossers to discovering their passion for polo. Pursuing the sport with...
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PortraitsMichaela Kotob Finds a Muse in Maison d'Etto
Photographer Michaela Kotob wove Maison d’Etto into her Mallorca retreat, drawn to the brand’s intentional, woman-founded roots. Surrounded by candles and samples, scent became part of her creative...
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PerfumersPerfumer Spotlight: Julien Rasquinet
Maison d’Etto is a collective of the creative. Our fragrances tell unique stories, chronicling a global effort united by inspiration — to redefine what scent can be, imagine...
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PortraitsIn The Studio With Christian Ryan
Christian Ryan is a friend of the studio, a composer, arranger, and musical talent. He married his love for olfaction with his natural inclination to musicality to produce...
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The LibraryWhere To Spray Perfume For The Best Application
Perfume application is an art that requires a balance of knowledge, technique, and a touch of intuition. Knowing where to spray perfume can make a significant difference in...
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The LibraryFragrance Fundamentals
The olfactive experience is one that continues to confound people of all professions. It was there from the beginning and continues to evolve as we do. From birth...
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The HouseMental Health Awareness + My Story
As we recognize Mental Health Awareness Month this May, I share my story in the hope that it encourages open conversation about our mental health struggles and triumphs....
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PerfumersCarlos Benaïm Perfumer Spotlight
Carlos Benaïm is one of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers as a hobby, Carlos’ earliest childhood recollections are...
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The LibraryCarrying Perfume on a Plane: A Travel Guide
Traveling with your favorite fragrances can be a delightful way to bring a touch of home or luxury to your journey. However, navigating airline regulations and ensuring your...
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The LibraryTips on How to Make Perfume Last Longer & How Long Eau de Parfum Lasts
Fragrance is an intimate part of our daily lives, evoking memories and enhancing our personal style. However, one common challenge many face is ensuring their perfume lasts throughout...
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PerfumersCeline Barel Perfumer Spotlight
Celine Barel is the perfumer behind Durban Jane and Canaan for Maison d'Etto. She grew up surrounded by the heady aromas of Southern France, and was impassioned by...
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PerfumersPascal Gaurin Perfumer Spotlight
Meet the perfumer behind the fragrance Noisette, which is a reflection of individuality and peaceful inquisition. A contrast of instincts, it appears soft but unwavering, subtle but strong, quiet but...
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PerfumersMackenzie Reilly Perfumer Spotlight
Mackenzie Reilly perfumer behind the beloved fragrance Macanudo, gets real with Maison d'Etto on what its like to be a perfumer. How she approaches working with scent as an...
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PortraitsKristina Tonteri-Young
Kristina Tonteri-Young is a Ballet Dancer turned Actor, Surfer and Maison d’Etto muse. She stars as Sister Beatrice in Netflix’s Warrior Nun, a delightful depiction of the fight between good...
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The HouseScent Memory
Taste and smell are closely linked as are smell and emotion, in fact, they are stored as one memory. Most of these memories, and therefore our sensory preferences,...
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The HouseLove Letter To You
Well-being is a cornerstone of Maison d’Etto’s ethos. It’s always been a priority for the luxury fragrance brand to nurture connection, whether it be to ourselves, our communities,...
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The HouseAbout Maison d'Etto
Brianna Lipovsky started Maison d’Etto with a very unusual concept: She wanted to create scents inspired by horses. Since launching last year, the luxurious, gender-neutral collection has become...
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The LibraryWhy Candles and Fragrances Smell Different: Understanding Aroma vs Fragrance
Discover the differences between aroma and fragrance. Learn why candles and personal perfumes smell distinct and how scent composition shapes your experience.
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The LibraryWhat’s the Difference between Fragrance vs Smell? Key Differences
Discover the subtle yet significant differences between fragrance and smell, and how they impact our daily experiences.
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The LibraryHow to Properly Enjoy a Candle: The Essential Guide to Candle Rules and Understanding How Candles Work
Discover the essential rules for enjoying candles. Learn how candles work and elevate your candle experience with proper tips and tricks.
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The LibraryWhat is an Amber Fragrance - Demystifying the Enigma of Amber
Discover the allure of amber fragrance. Explore its warm, smoky, and sweet scents, rooted in ancient ingredients and rich cultural history.
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The LibraryUsing Scent-Memory to Choose The Ideal Fragrance for Any Occasion
Explore how scent memory connects fragrance with special occasions. Learn to choose scents that evoke powerful memories and emotions.
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The LibraryWhat Does Cedarwood Smell Like?
Cedarwood, a scent that has been cherished for centuries, evokes images of towering forests, ancient temples, and rustic cabins. This timeless fragrance is a staple in perfumery, aromatherapy,...
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The LibraryExperience the Best Sandalwood Candle: A Sensory Journey by Maison d'Etto
In a world where luxury and artistry intertwine, Maison d'Etto emerges as a beacon of elegance and sophistication. Among their exquisite range of gender-neutral fragrances and candles, the...
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The LibraryIndulge in the Best Rose Candle: A Floral Delight by Maison d'Etto
In a world that often feels overwhelmingly fast-paced, the simple act of lighting a candle can transform your space and soothe your soul. Maison d’Etto’s rose candle, Karat...
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The LibraryWhat Is The Difference Between Elixir And Eau de Parfum?
In the world of perfumery, terms like elixir and eau de parfum often emerge, intriguing fragrance enthusiasts and everyday consumers alike. Understanding these terms is essential for making...
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The LibraryPerfecting Your Spritz: How Many Sprays of Eau de Parfum?
The art of wearing perfume is as intricate as the scents themselves. Among the myriad questions that perfume aficionados often ask, one stands out: how many sprays of...
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The LibraryDiscover the Best Oud Candle: A Luxury Experience by Maison d'Etto
When it comes to luxury home fragrances, few scents evoke as much richness and sophistication as oud. Renowned for its deep, woody aroma, oud is a staple in...
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The LibraryHow To Style With Sandalwood Fragrance
Sandalwood fragrance, with its warm and enveloping notes, has long been a staple in the world of luxury scents. Its rich, woody aroma not only exudes sophistication but...
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The LibraryRose Perfume: Luxury Fragrance Brought to You by Maison d'Etto
In the world of luxury fragrances, rose perfume stands out as an enduring symbol of elegance and sophistication. Maison d'Etto, renowned for its artisanal, gender-neutral fragrances, has crafted...
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The LibraryWhat Does Cedarwood Smell Like?
Cedarwood, a scent that has been cherished for centuries, evokes images of towering forests, ancient temples, and rustic cabins. This timeless fragrance is a staple in perfumery, aromatherapy,...
Read more“Taste and smell are closely linked, as are smell and emotion — in fact, they are stored as one memory.”Scent Memory — The Journal