Carlos Benaïm

“The art of perfume is in the olfactory image - the lingering impression left in the air after its wearer has left the room.”

Carlos Benaïm is one of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers as a hobby, Carlos’ earliest childhood recollections are the smells of Tangiers. The distinctive violet scent of his grandfather’s tobacco, the pennyroyal essence that lingered on his father’s hands after a day working with medicinal herbs, the odor of the markets where Berber women would come from the mountains to sell their wares – this rich tapestry of memories from the southern Mediterranean provides a distinctive twist to Carlos’ approach to perfume.

“The art of perfume is in the olfactory image - the lingering impression left in the air after its wearer has left the room.”

Carlos Benaïm is one of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers as a hobby, Carlos’ earliest childhood recollections are the smells of Tangiers. The distinctive violet scent of his grandfather’s tobacco, the pennyroyal essence that lingered on his father’s hands after a day working with medicinal herbs, the odor of the markets where Berber women would come from the mountains to sell their wares – this rich tapestry of memories from the southern Mediterranean provides a distinctive twist to Carlos’ approach to perfume.

He is also a skilled painter. Carlos interlaces the intangibility of color and emotion, balancing them with a deep understanding of the technical aspects of perfumery. His perception of perfumery is touched by the science of the consumer’s scent experience and how fragrance behaves on the skin. Composing in four dimensions, Carlos is an architect of the conceptual. Balancing his own vision with true passion for the art of it all.